content strategy + marketing for founder-led startups
Most content gets made without knowing what it's for. I figure that out first.
Worked with:
Arc'teryx · Reebok · RE Brands NY · Libero · Shirley Company · Samsung · MrBeast · Conagra Brands · Universal Music Group · Showcase · The Annex Hotel · Osteria Giulia · SAS · INK Entertainment · Connectivity Standards Alliance · MCI Group · Tribe · Toronto Metropolitan University · Centrum
Case Studies
ProblemReebok needed to launch new Boys & Girls product lines on Amazon. Traditional video production couldn't scale.
ApproachBuilt a high-volume video system. 40+ unique ads across the lineup, each optimized for Amazon's format.
ResultFull launch coverage. Every SKU had dedicated video creative from day one.
Problem$100k+ on one video trying to sell 10 products, conversions stayed flat.
ApproachFlipped the approach. 2 videos per product, scaled across a catalogue of hundreds.
Result$50k/mo revenue channel at 4.3x ROAS in 3 months.
ProblemLegacy software company, almost no modern content presence.
ApproachBuilt and ran their LinkedIn video program. 40+ high-end videos over 18 months.
Result5,000 new followers. Highest engagement in company history.
ProblemOne of Canada's largest charities needed an evergreen brand film. Budget set at $100k+.
ApproachDelivered with a small, specialized crew instead of full traditional production.
ResultSame film, under $30k. Now anchors their website and campaigns.
ProblemFortune 500 CPG holding company needed sales training. The kind that usually dies in a slide deck.
ApproachBuilt an internal podcast. Turned training into episodes people chose to play.
Result100+ salespeople trained through content they actually wanted.
ProblemMultinational marketing agency. $580M revenue, $218M gross margin. Canada division needed efficiency.
ApproachDelivered production simplicity. Streamlined workflows, smaller crews, same quality.
Result50% cost reduction on production.
Built
shipped tools, workflows, and systems behind the work above
Input a website, talk to a Claude Sonnet 4 powered agent, and get a multi-season podcast written for you. All episodes are AI-generated and ready to publish for every case study Claude finds on your site.
try ithundreds of commercial-grade creatives, two variants per SKU, fully automated overnight
lead capture site backed by a notion database
searchable directory with a lead-gen gating model
500k+ visitors after going viral on reddit + earned media
Companies I Started
b2b podcast studio. turn case studies into episodes.
new self serve option launched: castient.studio
creative production for when quality matters.
