content strategy + marketing for founder-led startups
Most companies treat content like a list of deliverables. Posts, videos, a podcast, the newsletter, events, your website. Things to check off. The output piles up and nobody can tell you what any of it did.
I work on the other end of that. Figuring out what the content is for and who it's supposed to move, before anyone argues about how many videos we're making.
Case Studies
Problem$100k+ on one video trying to sell 10 products, conversions stayed flat.
ApproachFlipped the approach. 2 videos per product, scaled across a catalogue of hundreds.
Result$50k/mo revenue channel at 4.3x ROAS in 3 months.
ProblemLegacy software company, almost no modern content presence.
ApproachBuilt and ran their LinkedIn video program. 40+ high-end videos over 18 months.
Result5,000 new followers. Highest engagement in company history.
ProblemOne of Canada's largest charities needed an evergreen brand film. Budget set at $100k+.
ApproachDelivered with a small, specialized crew instead of full traditional production.
ResultSame film, under $30k. Now anchors their website and campaigns.
ProblemFortune 500 CPG holding company needed sales training. The kind that usually dies in a slide deck.
ApproachBuilt an internal podcast. Turned training into episodes people chose to play.
Result100+ salespeople trained through content they actually wanted.
ProblemMultinational marketing agency. $580M revenue, $218M gross margin. Canada division needed efficiency.
ApproachDelivered production simplicity. Streamlined workflows, smaller crews, same quality.
Result50% cost reduction on production.
Projects
b2b podcast studio. turn case studies into episodes.
new self serve option launched: castient.studio
creative production for when quality matters.
Select Clients
Arc'teryx · Reebok · RE Brands NY · Libero · Shirley Company · Samsung · MrBeast · Conagra Brands · Universal Music Group · Showcase · The Annex Hotel · Osteria Giulia · SAS · INK Entertainment · Connectivity Standards Alliance · MCI Group · Tribe · Toronto Metropolitan University · Centrum