Marketing

ProblemReebok was launching kids' clothing lines on Amazon. Every product needed its own video — far too many to shoot the normal way.

ApproachBuilt a system that makes videos in volume. 40+ unique ads, one for each product, all fitted to Amazon's format.

ResultEvery product launched with its own video from day one.

ProblemThey spent $100k+ on one big video trying to sell 10 products at once. Sales didn't move.

ApproachFlipped it: many small videos instead of one big one. 2 per product, across hundreds of products.

ResultA $50k/mo sales channel in 3 months. Every $1 spent on ads brought back $4.30.

ProblemA decades-old software company that was invisible online.

ApproachBuilt and ran their LinkedIn video program. 40+ polished videos over 18 months.

Result5,000 new followers. More people engaging than ever in company history.

ProblemOne of Canada's largest charities wanted a film they could use for years. Quotes came in at $100k+.

ApproachMade it with a small, specialized crew instead of a full traditional production.

ResultThe same film for under $30k. It now anchors their website and campaigns.

ProblemA Fortune 500 food company needed to train its sales team. That kind of training usually dies in a slide deck.

ApproachTurned the training into a private podcast — episodes people could listen to like a show.

Result100+ salespeople trained through episodes they chose to press play on.

ProblemA global marketing agency's Canadian division was spending too much making videos.

ApproachSimplified how they shoot: smaller crews, simpler workflows, same quality on screen.

ResultProduction costs cut in half.